Hi, I’m Marivi 👋
I am driven by complex challenges and enjoy guiding teams in creating and delivering successful user experiences and strategies.
I believe doing what’s best for the users is also what’s best for the business. I care about building thoughtful teams and solving problems with passionate and creative people.
SELECTED WORK
Defining a design vision for a “stuck legacy” product to increase engagement 👉
Our team's mission was to enhance a web application that enables users to compare car insurance rates from different providers. We faced several failed tests and required a new approach to tackle the issue.
WHAT I DO
I am always looking for projects that are solving new problems for users or even exploring brand-new areas and collaborating with a team because that’s how the best products are built. I’m a versatile designer, I’ve proven to be a strong contributing individually, and also have the experience to mentor and lead teams.
I’m a design leader and strong individual contributor with 10+ years of experience
Experience Design
Ensuring a user-friendly, consistent, and personalized product that aligns with both business goals and brand identity is crucial.
UX design (web, mobile, native)
User research & testing
Journey mapping
Competitive analysis
Information architecture
Visual Design + UI
Defining or evolving your brand through UI design, and micro-interactions, while defining a design system.
UI design (web, mobile, native)
Visual design
Design systems
Design thinking
Brand strategy
Strategy
Help teams understand users, set goals, and implement effective features through frameworks, innovation and collaboration.
Discovery
Connecting the dots
Workshopping
Roadmapping
Stakeholder management
Innovation
Design leadership
I have the experience to lead a team or individually contribute to design needs.
Self-sufficiency
Team building
Hiring
Mentoring
Process creation
Tooling
RECOMMENDATIONS
“I’ve learned so much from Marivi. She’s a smart strategist who is able to balance broad systems thinking with tactical ways to test and deliver new or improved experiences. One of Marivi’s strengths is her passion and advocacy for users. She’s able to explain her design decisions in a way that brings her cross-functional partners into her thinking, creating a foundation of user empathy across the entire team. I loved working with her.“
– Ava DeVoe
Senior Product Design Manager at Realtor
“I had the pleasure of teaming up with Marivi at The Zebra, where I was a User Researcher and she the Product Designer. Our collaboration was a winning mix of design and user insights, creating products that people genuinely appreciated. Marivi excels at integrating user insights into her design choices and using those insights to guide overall strategy. I look forward to the possibility of working together again in the future”
– Nathan Rodriguez
Lead User Researcher at Phantom
“I met Marivi when I joined Spiceworks as the marketing web developer. She quickly became one of my favorite designers to work with, so much so that we chose to work together on a number of side projects. Her visual aesthetic is effortlessly cool, simple, and fun. She is very organized and excellent at communication. As a developer, I appreciated her flexibility when implementing the designs, to modify for the technical limitations I faced. Collaborating with Marivi not only produces an excellent result — her upbeat attitude makes it a joyful experience!”
– Chelsea Shaw
Lead UI Engineer at HashiCorp
RECENT ARTICLES
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